WIFEBEATERS have a new stereotype "STYLISH".

A sleeveless undershirt. Origin: before wearing a wife-beater as one's only shirt became a popular style, the stereotype existed that they were worn primarily by alcoholics or people who were too poor to buy outer shirts. One stereotypical American image of an alcoholic is someone wearing an undershirt and beating their wife.
Wife beater, also wifebeater, and sometimes abbreviated as simply beater, is a slang term used in North America to refer to a tank top style shirt when worn as a sole, outer layer (as opposed to being worn as an undershirt). This term is often seen as demeaning and is often associated with the similarly derogatory phrase "white trash". "Guinea T" and "Dago T" are other terms for the same style of shirt; and arguably just as offensive, "guinea" and "dago" both being ethnic slurs against Italian and Hispanics Americans. The name tank top, recorded in English since 1968, is derived from its resemblance to a tank suit, a style of one-piece women's swim suit with shoulder straps. It's name derives from the 1920's term swimming tank which is an obsolete term for what is now called a swimming pool. Wife beater Also known in North America as muscle shirt in England vest and Australia singlet. "STYLISH IS STYLISH BY ANY OTHER NAME".

Les Hommes F/W 2009/10 Full Show

Griffin F/W 2009/10

"Blue Gold" American Jeans The Movie

Paris Mens S/S 2010 Fashion week

Boris Bidjan Saberi F/W 2009/10

The MA-1 Bomber Jacket a Urban Classic

The MA-1 was designed by the Air Force to serve as an Intermediate Weight Flight Jacket for use all year. This was accomplished by manufacturing the MA-1 from very high quality nylon fabrics and polyester interlinings. The light weight nylon design allowed the pilot in warm weather to wear the jacket open and be comfortable; upon entering the aircraft, the pilot could zip the MA-1 closed and be afforded ample protection against the cold conditions encountered in flight.

The MA-1 has undergone various design modifications during its long history of use, but its classic, highly functional design has remained basically the same. The original design was contained in U.S. Government Military Specification "MIL-J-8279." Changes to the MA-1 jacket were periodically made by the Air Force. These occurred because of the introduction of new textiles, new sewing techniques or new aircraft cockpit design which required a change in the jacket design. The Military Specification was amended to reflect the changes, which was signaled by adding a letter to the Mil. Spec. For example, MA-1 specifications progressed from the original number Mil-J-8279, to J-8279A, J-8279B, J-8279C, etc. The most recent revision, J-8279F, was issued in the early 1980s.

The MA-1 was produced in two colors: sage green and midnight blue. Blue was the original color used by the military, but it was soon replaced by green. During the Korean war, (1950–1953) mixing flight clothing from multiple time periods and colors was not unusual. Presumably, the green was eventually adopted because it blended more easily with the environment should the pilot need camouflage protection on the ground. The jacket found it's way into the European  street fashion via army surplus stores, eventually becoming a fixture of skinhead uniform in the late 70's. Designer Gaultier understood how it flattered the male form, it's padding bulking up the shoulders and arms while it's ribbing narrowed the waist and designed a satin version in the late 80's, Rick Owens also shows a slim line version for his  F/W 2009/10. Who  could argue that the combination of MA-1 flight jacket, Levi's 501 and Dr. Martens is not the urban uniform of the decade? Modern fashion MA-1's are available in a variety of colors, including the traditional ones and black, red, blue, silver, grey and yellow. A urban classic and standard for every wardrobe.

Costume National Homme F/W 2009/10 Full Show

The correct way to wash your face

Washing one's face may appear to be the simplest and least talked about topic on earth, but if not done properly, it can damage your skin and eyes. A face speaks volumes about one's personality, and a well looked after face not only attracts attention and adulation, but fosters confidence in a person. Therefore the face must be cleansed properly and in the right way. It's pretty simple.

Sjaak Hullekes S/S 2010

Buberry Art Of The Trench

http://artofthetrench.com/
Click above link to view project

Joachim Baldauf 'You Know you can do it'

Paper Planes magazine features an eye-popping Madonna-inspired editorial entitled ‘You Know You Can Do It.’
Photographed by Joachim Baldauf and styled by Claudia Hoffman, the editorial draws inspiration from Madonna’s infamous ‘SEX’ book with its kinky and racy content.

John Varvatos Mens F/W 2009/10 Full Show

American made UNIONMADE

Living in Europe i've learned to appreciate American clothing a great deal more and the craftsmanship behind it. Where European clothing tend to be more design American workwear and urban clothing seem to be a must when putting together a look. That uncomplicated simpilicty and function that balances off any outfit like a Dior blazer with a pair of vintage levis jeans or a Pendleton plaid wool woven shirt with lavin's wide leg trousers in other words style, getting the right components, that balance that seem to fit your life style. Well now here's a shop that features those American brands that are a  necessity for every mans wardrobe fashion or classic and with there long overdue respectable presentation, UNIONMADE  San Francisco's new address for American workwear and quality goods with name such as Rogues Gallery,Woolrich, Levis vintage Clothing, Pendleton and Alden shoes. UNIONMADE | 493 Sanchez Street | San Francisco, Calif. | 415-861-3373

Todd Barket grew up in a small town in Pennsylvania and is a resident of San Francisco. As a kid he cared more about the new issue of GQ than soccer practice.

An 18 year veteran of Gap Inc, he worked in many capacities from visual merchandising to marketing and advertising. Often traveling overseas for projects, Todd is inspired by the way American brands are presented outside the US, with a sense of heritage and craftsmanship. Todd believes that superior products and exceptional details should be highlighted with the same pride and care on our home grounds.

LVC. Levi's Vintage from 1920's -1960's Big 'E'

Victor & Rolf Monsieur S/S 2010