Gareth Pugh, purveyor of fashion-as-art creations that consistently wow audiences, is yet another designer who has chosen to present his fashion through the democratic and accessible medium of film, linking up with Milk Studios and M.A.C for his second fashion film. This follows the success of his link-up with SHOWstudio and director Ruth Hogben for the Frieze video capturing behind-the-scenes footage from a 2006 i-D shoot and contains neon animated balloons and flashing fireworks - basically a riot of colour and fashion fun!
The new M.A.C. film was presented in New York on September 13th the the doors were open to anyone who happened to be hanging around or who could scoot over there in time.
I like the acessibility of the SHOWstudio films and the interaction it allows with the fashion process - more please!
Enjoy!
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